If your company hires a VP-level marketing executive you can expect to pay upwards of $175,000 in wages and benefits merely to start. While your new VP might be able to develop a marketing strategy, your company will still have to devote a Substantial budget to outsource jobs to creative agencies for strategic execution.
Outsourcing services to a normal full-service agency means you pay for each their services – even if you don’t use them. Operating costs for each department has to be consumed by all the customers.
A tactical outsourcing company combines the best of both worlds. A dedicated project manager works with you to develop a marketing strategy designed specifically to satisfy your business’s needs. The tactical outsourcing company then provides your technology firm with a complete array of marketing experience under one umbrella to deliver your message to an increasingly demanding and hard-to-reach audience. The essential distinction with a tactical outsourcing company is that you only pay for what you need – when you want it!
The first and most crucial advantage of tactical marketing outsourcing is a business pays only for the services used for the duration of time needed. The marketing team assigned to your company can be scaled to match projects of any size and scope. With an in-house staff, you have consistent expenditures. With an outsourced marketing department, you simply pay for resources if you want them.
Breadth of Services
Search engine optimization, online business networks, business blog….marketing strategies, and supporting technologies are changing at lightning speed. Outsource marketing offers access to a team with experience in every marketing discipline. A quality “turn-key” marketing company can offer experts in all marketing disciplines in addition to vertical industry experts.
Time to Focus on Your Core Competencies
By outsourcing the marketing function, your inner staff will have more time to spend on what you do best: product innovation, customer service or quality management.
“Ins” in the Business
From an understanding of online printers with the 2-day turnaround to friendships with editors, outsource marketing companies bring business know-how to your company. Marketing firms have day-to-day partnerships and contact with direct mail list companies, printers, journalists, reporters and much more. And we frequently find uncanny overlaps between a product of a single client and the support of another.
Views from the Outside
While an outsourced marketing department takes the time to learn your products, technologies,
And clients, its team member don’t have years of ingrained company culture. Firm members aren’t afraid of suggesting radical ideas. Because marketing team members may work on many outsource groups, they frequently have new and objective viewpoints to discuss.
Why Strategic Outsourced Marketing Makes Sense for Technology Businesses?
With its appealing benefits, marketing outsourcing may be supposed to be a logical selection for virtually every business looking to grow its business. But certain important qualities of technology companies make strategic outsource marketing exceptionally appealing.
Staying smart in today’s volatile business environment demands access to resources well-versed in present practices across all marketing disciplines. But technology firms must concentrate on their intellectual property and product lifecycles, and often can’t focus on the most recent in marketing tactics.
Outsourcing the marketing function lets key executives at the business to concentrate on the core competencies rather than trying to keep up on the latest internet marketing strategy.
Consider Strategic Outsource Marketing for Your Business Today
Businesses that outsource the marketing department can concentrate on their core competencies as an experienced team of experts manages marketing. Marketing is enhanced across the Board as the whole function becomes driven by goals, plans, a marketing strategy, and budget.